In this article, you will get all information regarding Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

Last month, US Treasury Secretary Janet Yellen said the economy was “in a period of transition” on the grounds that “we have a very strong labor market. When you’re creating nearly 400,000 jobs a month, that’s not a recession. »

Today we learned that the United States created 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many people in tech it is a distinction without difference: according to layoffs.fyi, 467 startups have abandoned 64,518 employees so far in 2022.

Marketing can’t cure all a company’s ills, but it’s the easiest channel to make iterative changes that produce immediate results.


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In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “revisit, reprioritize, and refine” strategies to move key growth metrics like ARPU and LTV.

Using several examples, he shares a few ways businesses can project revenue using shorter time frames, as well as exercises to help refine their marketing stack.

“If new channels and major experiments were in sight, it is probably best to put them aside when the markets recover,” he advises.

Thank you very much for reading,

Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

From NDA to LOI: What Really Happens When You Acquire Your Startup?

Picture credits: Anna Minkina (Opens in a new window) /Getty Pictures

On Tuesday, Dell Technologies Capital Vice President and Managing Director Yair Snir shared an article explaining why founders should consider getting bought out, especially since their odds of going public are so long.

In a follow-up, he takes readers inside the post-acquisition integration period/process:

  • The shopping spree
  • The road to a letter of intent
  • Bring in bankers?
  • Diving into due diligence
  • Define “first day”
  • You have been acquired!

“While IPOs can make more headlines, a well-planned and well-timed acquisition can mean even bigger opportunities for you, your team, and the technologies you’ve built,” says Snir.

How to approach building your first benefits package

Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

Picture credits: We are (Opens in a new window) /Getty Pictures

When I worked at a startup near a climbing gym, a manager proudly announced that he had negotiated a discount for all of our staff as a company benefit.

But once it was explained that this perk was only valid for employees who were already gym members, it seemed somewhat exclusive. To restore parity, employees who declined a gym membership were offered rideshare credits.

“Founders need to ask themselves what really matters to their business and what benefits best align with their cultural values,” says Anitra St. Hilaire, vice president of people at ThreeFlow.

Dear Sophie: How long do I have to stay at my current job after getting my green card?

Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

Picture credits: Bryce Durbin/TechCrunch

Dear Sophia,

I’m a software engineer currently on an H-1B. My employer sponsored me for an EB-2 green card, and my application was approved, but I’m still awaiting a decision on my application to register for permanent residence.

I want to leave my employer and do something completely different. Can I transfer my green card to another employer in a different field and position, or do I have to keep it in my current position until I receive my green card?

If I have to hold on, how long do I have to stay with my current employer after I receive my green card?

– Desire for change

Will a weaker euro lead to increased US investment in European startups?

Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

Picture credits: Nigel Susman (Opens in a new window)

Russia’s invasion of Ukraine, pandemic-related supply chain issues and the looming recession are dragging the value of the euro down, but there could be an upside for European startups.

In addition to helping them make more money selling to the United States, a stronger dollar could encourage U.S. investors on the fence to invest across the pond, suggest Alex Wilhelm and Anna Heim in The Exchange.

“U.S. traders on the close may find a stronger dollar to be a nudge toward conviction, if not enough to really change behavior.”

6 rookie money managers explain how they’re preparing to thrive in the recession

Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

Picture credits: Stephen Swintek (Opens in a new window) /Getty Pictures

According to PitchBook, 270 new venture capital funds raised a total of $16.8 billion in 2021. Twelve months later, the managers of these funds are trying to make sense of a changed landscape where the old rules no longer apply. apply more.

To learn more about their evolving strategies and tactics, Rebecca Szkutak interviewed these new fund managers:

  • Giuseppe Stuto, Co-Founder and Managing Partner, 186 Ventures
  • Ariana Thacker, Solo GP and Founder, Conscience VC
  • Leslie Feinzaig, Founder and CEO, Graham & Walker
  • Tom Ferguson, GP and Managing Partner, Burnt Island Ventures
  • Rex Salisbury, GP and Founding Partner, Cambrian
  • Marco DeMeireles and Allan Jean-Baptiste, co-founders and general practitioners, Ansa Capital

Pitch Deck Teardown: Glambook’s $2.5 million seed deck

Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

Picture credits: Glambook (Opens in a new window)

This summer, Glambook, a booking platform that aims to become the “Uber of the beauty industry,” raised $2.5 million at a valuation of $12 million.

To help TechCrunch+ readers understand why Glambook’s pitch helped secure the deal, Haje Jan Kamps tears up their 19-slide deck, describing a company that is rapidly gaining momentum in a “bigger market than you know.” think”.

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.



Revisit your marketing stack, teardown the pitch deck, post-acquisition – TechCrunch

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