In this article, you will get all information regarding California DMV accuses Tesla of deceptive practices in marketing Autopilot and Full Self-Driving options – Digital Tech Blog

The California Department of Motor Vehicles has accused Tesla of engaging in deceptive practices around the marketing of its driver assistance systems, which are branded Autopilot and Full Self Driving in the US, according to a filing with a state administrative agency.

Elon Musk’s electric car business risks more than its reputation – in a worst-case scenario, the company could temporarily lose the licenses that allow it to operate as a vehicle manufacturer and car dealer in California.

In a pair of July 28 filings with the California Office of Administrative Hearings, a DMV official and attorneys wrote:

“Rather than simply identifying product or brand names, these labels and the descriptions ‘Autopilot’ and ‘Full Self-Driving Capability’ mean that vehicles equipped with ADAS features will operate as autonomous vehicles, but vehicles equipped with these ADAS features, they can’t time these ads and now they can’t operate as autonomous vehicles.”

The California DMV’s deputy director of public affairs, Anita Gore, told CNBC via email that if the department prevails, it “will require Tesla to be required to advertise to consumers and better educate Tesla drivers about the capabilities of its’ Autopilot and Fully Self-Driving features, including warning warnings about feature limitations and other actions, as appropriate, given the violations.’

Gore noted that this action only applies to Tesla’s marketing and advertising practices around Autopilot and FSD. The California DMV is conducting a separate safety review of the “intended design and technological capabilities of Tesla vehicles” to determine whether they can be used on public roads without a special permit.

The DMV, Gore said, wants to prevent drivers from misunderstanding and misusing new vehicle technologies.

The Los Angeles Times previously reported the DMV’s filings with the administrative body.

Tesla has fifteen days to respond to the charges before the administrative court, or the DMV will enter a default judgment.

Tesla includes its Autopilot driver assistance features in all of its new cars and sells a premium FSD (or full self-driving) option for $12,000 up front or on a subscription basis for $199 a month. Sometimes the company sells an enhanced autopilot option with some of the premium features included.

Elon Musk’s electric vehicle maker is also allowing drivers to test unfinished driver assistance features on public roads in the US through a program called FSD Beta (or Full Self Driving Beta).

Only Tesla owners who have the company’s premium FSD system installed can participate in the FSD Beta. Owners must achieve a high driver safety score, as determined by Tesla’s software that monitors their driving, then maintain it to continue using FSD Beta. The company said it has already released FSD Beta access to more than 100,000 drivers, most in the US

Automakers, including Tesla, are now required to report significant crashes involving advanced driver assistance systems to the National Highway Traffic Safety Administration.

Tesla cars accounted for about 70 percent, or more than 270, of the reported crashes involving those systems between June 2021 and July 2022, according to federal data released in early July. The data is not intended to indicate which car manufacturer’s systems may be the safest.

NHTSA has also launched at least 37 special investigations into crashes involving Tesla vehicles in which the company’s driver assistance systems are believed to be a factor. At least 17 deaths resulted from these collisions, which inspired NHTSA special crash investigations.

NHTSA has also begun an evaluation of Tesla’s Autopilot technology to confirm whether it is defective and should be recalled after a series of crashes in which Tesla vehicles crashed into stopped emergency vehicles.

Read the California DMV’s official charges against Tesla here and here.

California DMV accuses Tesla of deceptive practices in marketing Autopilot and Full Self-Driving options – Digital Tech Blog

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