In this article, you will get all information regarding Barbiecore is the fashion movement that turns hyper-femininity upside down – Europe Times News
tNow look at Instagram and it won’t be long before the realization hits you: we are all Barbie girls living in a Barbie world. Hot pink dresses. Fuchsia fittings in someone’s living room. A pleasant pair of light pink roller skates. As the name suggests, Barbiecore is about channeling all things pink, following the traditional aesthetic of the original Mattel doll, which launched in 1959.
Examples include those viral on-set images of Greta Gerwig’s upcoming Barbie film – starring Margot Robbie and Ryan Gosling as Barbie and Ken – the collaborations between Barbie and Zara and Balmain, and the myriad of hot pink items currently on sale from luxury brands such as Jacquemus, Balenciaga, Loewe and Valentino. The latter’s recent couture show was even awash in shade.
None of this is surprising, however, as trend forecasting company WGSN has forecast the rise of Barbiecore in May 2020. That was when it announced the 2022 color would be “Orchid Flower,” which is—you guessed it—a very Barbie-esque, bright pink described by the company as a “saturated magenta tone.”
“The reason this color is blooming so much now (and why we predicted it) is because it has an energizing quality,” explains Sara Maggioni, head of women’s clothing at WGSN. “It’s fun, daring [and] has a familiarity that isn’t inaccessible like other vibrant hues.” Think of it as a continuation of millennial pink, that dusky pink hue that dominated the internet — and just about every Pinterest feed in existence — for most of 2016. “It has. consumer eye might be adapted to this color level,” adds Maggioni.
It is part of the current shift towards so-called dopamine dressing, i.e. wanting to reflect a happier and more cheerful mood through clothes after the lockdown. In many ways, Barbiecore is one of many fashion trends that are undermining the neutral palettes we wore when we were all stuck at home for months.
But Barbiecore isn’t just about embracing a specific shade. It’s also about a certain mood, one that’s about autonomy and trust and can be channeled through what WGSN calls a “sassier aesthetic.” “Think bodycon silhouettes, mini skirts, cropped tops, statement platforms, other fun and dopamine-boosting colors and prints,” says Maggioni. “Many of these items have been bubbling under for a while, primarily driven by the consumer’s desire to dress up and go out and live life again.”
Given Barbie’s 1950s heritage, Barbiecore’s rise is also about fashion’s obsession with nostalgia—something that has become particularly relevant this year thanks to the revival of Y2K styles we’ve seen this season. “It’s a key factor for a demographic that lived through that era and is currently seeking solace in that familiarity,” Maggioni says, “but also in a new demographic that romanticizes the past.” Even if that past is one they haven’t experienced themselves.
This is why so many of the Barbiecore looks we’ve seen worn by celebrities—think Bella Hadid and Zendaya—include elements of Y2K culture, be it the “girl power” attitude of Bratz dolls. from the 80s, or movies like legal blonde and ignorant. In recent weeks, it has also led some fashion critics to question what the rise of Barbiecore says about feminism.
Embracing Barbiecore takes a closer look at women’s perceptions of their bodies, their sexuality, and how they change. “For young women, it’s about turning the male gaze on its head,” explains Maggioni. “Many of the people wearing the trend see it as a way to reclaim the ‘bimbo aesthetic’ that was once synonymous with Barbie, and to challenge what it traditionally means by showing [that] intellect and sexy clothes can go hand in hand.”
It’s also worth noting that Barbie herself has had a feminist – and more inclusive – makeover in recent years. Far from the white, blonde, and impossibly thin, big-breasted body type that dominated Barbie’s earlier incarnations, today’s dolls come in a wide variety of body shapes, hair colors, and ethnicities.
In 2019, Mattel launched a line of ‘gender-inclusive’ dolls featuring dolls with physical differences – one has a prosthetic limb and another comes with a wheelchair. Meanwhile, the brand’s recently launched ‘inspirational women’ series has proven its commitment to honoring women from all walks of life, with dolls modeled after everyone from Rosa Parks and Maya Angelou to English primatologist Dr Jane. goodall.
“Traditionally, Barbie has been like a female superhero who embodies the extremes of pink, feminine femininity, and grown-up glamour,” said Rebecca Arnold, senior lecturer in the history of clothing and textiles at the Courtauld Institute of Art. “But she’s also very flexible, and Mattel has been constantly reinventing her since she was first created in 1959 to connect with contemporary ideals and attitudes.”
Obviously, Barbiecore is about much more than meets the eye. Yes, it’s about celebrating a happy color that’s hyper-feminized in many ways. But it is also about undermining societal expectations and reclaiming stereotypes of femininity. Just as feminists can wear makeup, so can they wear bright pink. And everyone else can too.
Barbiecore is the fashion movement that turns hyper-femininity upside down – Europe Times News
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